We look at how to create successful videos, how to devise an overall channel strategy, and how to promote your videos through both paid and non-paid avenues on YouTube. The description box is shown in the following screenshot. Truth is, the description box is a crucial player in your YouTube marketing strategy because its contents (along with your titles, tags, and captions) help YouTube to determine if and where your videos rank on search or as related videos. a successful content strategy on YouTube. Finally, we discuss how to measure your results and adjust your strategy accordingly.