This text includes all of the major learning objectives covered in an introduction to marketing class. In my opinion, there is too much information about Professional Selling (Chapter 13) for the topic of the text. The way the chapters are organized is consistent throughout the text. Please check back soon. 10 - Marketing Research to right after ch. Including profiles of marketing professionals from a variety of races, ethnicities, and backgrounds would be one way of addressing this weaknesses. Why you will provide services in a particular place?Why you have decided on particular times? Lesson 2.4 - Slides-Primary Marketing Functions.ppt (40 slides), Log into MS Office - Use Outlook to email me 3 important points made in this article. However, since “Principals of Marketing” is usually the first marketing course for majors and the only course for this topic for non-majors, I would place the chapter on “Strategic Planning” right before the last chapter on “The Marketing Plan”. Include Brand Name, Logo, Slogan and Price. Sports and Entertainment Marketing is a course that is designed for students interested in sports, entertainment and event marketing. Sports & Entertainment Marketing Lesson Plans, Sports & Entertainment Marketing Syllabus, Sports & Entertainment Marketing Course Outline, Richard Branson - Chairman of the Virgin Group, Netflick Movies associated with Marketing, You can add a copyright statement or legal disclaimer in this area if necessary, Murrieta Valley Adult & Community Education, Youtube - Steve Jobs on The Secrets of Branding (11 minutes), Youtube - Everything You Need to Know About Jordan Brand’s Iconic Jumpman Logo, Youtube - Air Jordan's - How Nike Created a Brand Worth Billions - A Case Study for Entrepreneurs, Lesson 6.3 - The Licensing Process Lesson. The text did not have any grammatical errors. Overall, the discussion throughout the book tends to be less comprehensive. The concepts covered in Principles of Marketing - 2015 are appropriate for an introductory level course. Question: How has Amazon conquered the marketing aspect when compared to other large companies? Slide #4 - Find a place to build your new stadium in Google Earth and give 4 reasons for your selection. Find Sports Management Textbooks at up to 90% off. read more. It would also be appropriate to profile different types of organizations to illustrate marketing concepts/business practices amongst different cultural groups. Marketing communications has been and is continuing to change rapidly, and as a result, it is difficult for text books to remain current. If this book had been available in 2009 as an open resource, I would have used it. As noted in the learning objectives Social Media keeps changing and the text needs to be updated. Upon completion of the Exam or end of the period, please return the exam to my desk.