Sometimes, news stories occur naturally, as a result of business activities; sometimes the PR responsibles may suggest events or activities that would create favourable news about the company. Public Relations (PR) and Communication have been academic disciplines and corporate functions for decades. For a limited time, find answers and explanations to over 1.2 million textbook exercises for FREE! Public relations (PR) is the way a company communicates with the public and media. However, the most important PR tools fall into 7 categories, which are explained in the following. Getting people to relate to your public image from the start will result in them having to be persuaded to buy your products less and less with every new release. Many public relations tools exist. © Copyright 2008 - 2020 Paradux Media Group • Custom Web Design by Paradux Media Group, This article is written by Chris Mayhew on behalf of Eclat. Branding Decisions – 4 Brand Strategy Decisions to Build strong Brands. When these are attractive, distinctive and memorable, they become marketing tools in the form of major PR tools. Websites, blogs and social networks such as Facebook, Twitter and YouTube provide powerful ways to reach more people than with any other of the major PR tools. Innovative Digital Marketing Techniques To Grow Your Online... How New Tech Is Disrupting Marketing in 2020. Audiovisual materials, for instance slide-and-soun programmes, DVDs and, increasingly, online videos are being used more and more as PR tools. When your company name becomes a synonym for quality and reliance half the competition battle is won . Public relations programme of a company consists of various decisions, such as establishing objectives of public relations, choosing message and vehicle, implementing the marketing public relations, and evaluating marketing public relations. Sometimes, news stories occur naturally, as a result of business activities; sometimes the PR responsibles may suggest events or activities that would create favourable news about the company. Course Hero is not sponsored or endorsed by any college or university. They are a. I have recently dived in the small business world and hence such share acts as a guide card for me. companies, igovernments iand iprivate ifirms ito idisseminate imessages ito Selection of suitable means … How often do you see these big companies with great public images bring out their new product and almost guarantee sales with very little advertising or marketing? Perhaps the most famous example of this is Apple. Special events can be defined broadly: from news conferences, press tours, grand openings and firework displays to laser light shows, hot air balloon releases, multimedia presentations or educations programmes designed to reach and interest target publics. To the point where having a great image is effectively the only marketing tool that you need. I agree that public relations is growing in importance as a marketing tool . Categories of New Products – What is a New Product? Introducing Textbook Solutions. In fact, the web and especially social media are the perfect channel for public relations communications: the core strength of public relations is the ability to tell a story and spark conversation. This preview shows page 1 - 2 out of 2 pages. Product Mix decisions – Width, length, depth and consistency. Another tool of public relations is special events. To create a corporate identity that the public immediately recognises, corporate identity materials can be used.