The main role of automation will be to ensure you meet publication goals in primary and secondary channels, establish reporting functionalities, and perhaps auto-responses or activities related to expanding your following. Once the strategy is complete, It provides all the elements required for a social media marketing plan and the information you need to underpin your social media campaigns. Or is it a visibility purpose, of exposing your brand to a certain target group? Which social channels are they using to connect with their audience? Editorial content from The Blueprint is separate from The Motley Fool editorial content and is created by a different analyst team. The social media content calendar provides a dynamic view of the development of your communication over time. A Social Media Strategy lines up your social channels, content, and publication frequencies to steer you to a desired future state of your social media presence. Check out these alternative options for popular software solutions. If you are already active on social networks, you may need to perform a social media audit to define your starting point. Learn how using our software-specific feature walk-throughs and how tos. We will utilize social channels to connect with your follower base, and engage them with promotions to get them excited about both current events, and the brand itself. It’s important to define the reason why you are on social media, so that you can measure the impact of your actions and justify the time and resources you will spend on it. Personas are stereotype representations of key segments of your target audience, which you make tangible by giving them a name and providing a photo or a visual representation. You must define the purpose of being on social media, if you want your presence to make sense. This section is really useful for enterprise-level marketers who are looking to review a new social media management tool in the near future. Free Social Media Strategy eBook: With foreword from Jay Baer. Let’s begin with why. Are you a budding startup/company? There may be other relevant social networks that you will add as secondary networks. Here we detail eight Hootsuite alternatives with the powerful features that you need. Apply a document theme that matches your company brand. Our commitment to you is complete honesty: we will never allow advertisers to influence our opinion of products that appear on this site. The Motley Fool has a Disclosure Policy. A dashboard can be set up in a simple spreadsheet but you should aim to use a dashboard solution with automatic updating for your reporting. Are you actively communicating via other marketing channels? Two hours will allow us to confirm that accurate information is relayed back to the person asking. Pick as your primary social network the one that best fits your reason for being on social media in the first place. Use our research library below to get actionable, first-hand advice. 3 minute survey These campaigns can last as short as a day, or can run up to six months. Creating a 30-Day Social Media Plan. Show off your understanding of content writing, strategy, and design with this detailed proposal template.