- And what this means for your fashion business. Fashion Campaigns You Need To See ... is a collection of sustainable blankets made of pure new wool and merino wool, available in five colours. Thanks! If you are interested in participating in future campaigns we are involved in or starting let us know here. By the middle of this century, this will have reached almost 7 billion. You can opt out of some cookies by adjusting your browser settings. During the period customers received their orders in shipping bags, which they were able to return to Zalando to use again via an enclosed return label. Here's how to join Fashion Revolution. You've been redirected here from the Ethical Fashion Forum website because, as of May 2018, EFF is supporting its network through this new, online platform that helps fashion professionals succeed in the most sustainable way. Fine interviews on our IGTV channel. Global campaign for fair fashion happening year around with a special focus on the last week of April, which is the anniversary of the Rana Plaza factory collapse in Bangladesh, killing 1,138 garment industry workers. Anything missing on this page? Create a profile on Common Objective for free, and join professionals from Zara, Nike, Burberry, ASOS, and Marks and Spencer’s, to get industry intelligence on how to do fashion more sustainably. (The report will be in your inbox in a few minutes.). Zalando’s venture into re-usable packaging. This year, Timberland also committed to plant 50 million trees around the world by 2025. There has been a problem signing you up. 2,700L WATER = 1 NEW T-SHIRT = 870 SECOND HAND T-SHIRTS. The collection comprises one pair of skinny jeans in three different washes: indigo, black and light blue, which are available in UK and European stores for £13. We use cookies to personalize and improve your experience on our site. For its second-ever Dream Assembly programme, luxury fashion platform Farfetch placed a huge emphasis on sustainability. Please try again. Kering’s plans include: implementing Kering Standards for raw materials and manufacturing processes; becoming more energy efficient and upping its focus on renewable energy. Coach introduces fresh faces like Yara Shahidi, Lolo Zouaï, and new brand ambassador Liu Wen in a campaign shot by Juergen Teller in well-known locations around New York City. In part one of our two part collection campaigns feature, we analyse the most influential and innovative campaigns, lookbooks and Instagram feeds of '19-20, so far. A look at the most influential current art direction trends for sustainable storytelling with a focus on impactful typography and copywriting.... Sign up to connect with 30,000+ other sustainability-minded professionals and access over 200 pieces of actionable intelligence. Common Objective uses cookies to improve your experience on the site. Common Objective analyses the most influential fashion campaigns of 2019 including: Christopher Raeburn, Stella McCartney, Marine Serre, Veja, Bassike, Matthew Needham and H&M Conscious. Primark also launched its first-ever range of jeans made from 100% sustainable cotton in March – made using cotton purchased directly from farmers participating in its Sustainable Cotton Programme. Primark said the launch forms part of its move to ensure that all cotton used in its products is sustainably sourced. Fall will be here sooner than you think, so why not study up on the best autumnal looks from all the best campaigns?. By using our site, you agree to our use of cookies. Timberland unveiled its brand-new sustainable store concept on London’s Carnaby Street last month, offering customers an “urban oasis” in the heart of the capital. A standard washing machine uses 155 liters of water per load, but a highly efficient washing machine uses less 105 liters of water. John Lewis is encouraging customers to think and act more ethically by piloting eight new sustainability practices in its Oxford store. It might still be summer, but fashion is always looking forward to the next season. Adidas by Stella McCartney launched a new campaign featuring Grimes this week with glossy imagery, mountainous surrounds, and hot products from … Today some of the most accessible and affordable solutions to dress yourself sustainably are buying second hand, swapping and repairing what you already own. TagsFarfetch John Lewis Kering Primark sustainability sustainable fashion Timberland Zalando, In the week that retail reopened after three long months, retailers reported…, Our cover story this week is Drapers’ investigation into the future of…, Hear from Superdry and Clipper Logistics as they discuss the impact of…, The industry has been calling out for a change to tyranny of…. As the world contemplates Earth Day 2019, and many in the industry prepare to ask #WhoMadeMyClothes in remembrance of the 1,138 garment workers who were killed when the Rana Plaza factory collapsed on 24 April 2013, this is a week in which to reflect on how the fashion industry is dealing with the undeniably negative impact it has on both people and planet – and to work together to … This will cover topics such as supply chains, material usage and consumer behaviours. Designed to bring nature into the city and highlight the retailer’s wider sustainability efforts, the 2,594 sq ft shop features materials made from recycled industrial waste, a living green wall and trees, as well as information about its community projects and product-led technological innovations. Means a second hand item which is washed before sold needs an average of 3,1 liters of water. Sustainability was high on German etailer Zalando’s agenda during 2019. We collaborated with the mindful brands PHYLYDA, Toino Abel, This is Her and Julia Leifert for the first campaign in 2019. Fashion brands and retailers upped their focus on going green this year, launching sustainable initiatives that ranged from purposeful store designs to recycled collections, while MPs also stepped up their focus on the industry’s impact on the environment. Welcome to Common Objective - your hub for sustainable fashion business. To find out more about this, including how to manage cookies on your computer, please see our Privacy and Cookies Policy. You can participate by sending in portraits of yourself which we will overlay, and send back for you to post. It outlined plans to analyse industry-based evidence and advise government on action that needs to be taken across the clothing and textiles sector. The best sustainable fashion initiatives of 2019 Fashion brands and retailers upped their focus on going green this year, launching sustainable initiatives that ranged from purposeful store designs to recycled collections, while MPs also stepped up … The group was formed after government rejected all recommendations in the environmental audit committee’s “Fixing Fashion” report. The eight chosen sustainable start-ups were: Thrift+, Good on You, Sozie, To The Market, EON Group, Material World, Panoply City and Save Your Wardrobe. Primark announced in August that it will train 160,000 cotton farmers across China, India, Pakistan and China in environmentally friendly production methods. Get full access to all the fashion industry news and intelligence you need, Browse the archive of more than 55,000 articles, access bespoke in-depth research, read the daily and weekly newsletters in full, receive the print magazine (optional), and gain priority access to Drapers events. This year’s cohort had to demonstrate a clear focus on sustainability or promote social good and community values in response to the industry’s increasing concern. Together with Tainá Guedes, founder of Food Art Week, Camila Soares and Lydia Maurer, founder of PHYLYDA, we created a new campaign on the topic of fashion & food waste. Led by chair Anne Main MP, the APPG is supported by retailers, industry experts and recycling bodies. Mail to hi@sustainablefashionmatterz.com with the subject WE NEVER STOP VOTING. London marks the first of the new “purpose-led” store design, which all future stores will be modelled on. On CO, you'll be able to find even more great content and connections to help you do fashion better. You can use WP menu builder to build menus, Please remember that the submission of any material is governed by our, The best sustainable fashion initiatives of 2019, first-ever range of jeans made from 100% sustainable cotton, piloting eight new sustainability practices, All Party Parliamentary Group (APPG) for Sustainable Clothing and Textiles, Video: watch Superdry discuss delivering retail’s new normal. On average 5 shirts = 1kg of laundry. Designed to support budding fashion technology businesses and entrepreneurs, the scheme invites shortlisted start-ups to partake in a seven-week programme, where they will receive mentorship, education, early-stage funding and access to investors. There are an increasing number of brands using innovative creative direction to reframe the sustainability conversation and use the power of visual storytelling through their collection campaigns and lookbooks to communicate sustainable fashion in a new way and powerful way. We are calling all brands to use Black Friday to sell off their old collections, sample pieces or products with small flaws which they are not able to sell otherwise. Common Objective is a global sourcing and information network that enables you to succeed in sustainable fashion business. By 2025, more than 2.8 billion people in 48 countries will face water stress or conditions of scarcity. Anne Main lost her St Albans seat in the December general election to Liberal Democrat Daisy Cooper. The #WENEVERSTOPVOTING campaign started in 2017, right after the elections in Germany to remind that we actually vote every day, and with each purchase. Together with you we want to talk about loving our clothes and spread the message that we don't always need to shop the newest trends, because that has nothing to do with a true garment love relationship. Subscribe to our newsletter and receive a free report as a welcome gift. This way we save fashion from being wasted and brands can still attract customers to their shops without devaluing their current collections, or selling at a price which they cannot afford. In Part 2 of our analysis of the most innovative and influential sustainable fashion campaigns of '19-20 we focus on set-design and location and showcase pioneering brands who are playing with conventional depictions of n…, The Most Influential Sustainable Collection Campaigns of 19-20: P1.