LESSON 6- Advertisement Agencies: Structure & Function, Empanelling & Budgeting LESSON 7- Public Relations: Definition, Role & Function, Growth & Development LESSON 8- Difference between Public Relation & Corporate Public Relation LESSON 9- Public Relation … xref Course Goals and Student Learning Objectives The primary purpose of this course is to familiarize students with the basic concepts and principles of effective … %%EOF startxref It is the act of getting along with people we constantly come in touch with. We can describe the function and role of public relations practice by stating ten basic principles: 1. 0000002788 00000 n 0 Public Relations Principles And Practice Book 1997. 7 #cS�������( �u{�y�i�)H&�4�4�����M�;��,�N��x�F҉e;�)v{�\�9�,�~з������bA��_M����\. - Herbert M. Baus 0000000476 00000 n Course Coordinator Chidinma Onwubere National Open University of Nigeria Victoria … “Public relations is the attempt by information persuasion and adjustment to engineer public support for an activity, cause, movement or institution.” - Edward L. Bernays “Public Relations is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other knowledges into a system of human understanding." x�b```f``2 ���������9�B @.h`�$vh&������c��_S^'��38̰���݆/_J&؛�$NhpKOw���I��R+���j��0�]���H\t�����`葇-ၪ.��2.�.,�)��ʒ)N�G� Certificate Study Guide 2nd Edition FINAL 121015. Academia.edu is a platform for academics to share research papers. Conscientiously planned programs that put the public interest in the forefront are the basis of sound public relations policy. Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organization and its public. 0000001594 00000 n Public relations deal with reality, not false fronts. Arthur Paige’s six principles of PR: tell the truth, action speaks louder than words, always listen to the consumer, anticipate public reaction and eliminate practices that cause conflict, public relations is a management and policy-making function that impacts the entire company, and keep a sense of humor, exercise judgment, and keep a cool head in times of crisis. 0000001733 00000 n 0000001820 00000 n 0000002865 00000 n Course Code JLS 610 Course Title Principles And Practice. ��.�`�.�R��{�܎4��.]�]��l�l-�U������Oɝ/X���(x�M�n���I+B:U>��9�&�aq��є��K�\�\q���isoaf����S�BC�CC��L�. of!planning!and!executing!effective!communication!strategies,!including!message! designanddistribution,foranyorganization.! PUBLIC SECTOR GOVERNANCE AND ACCOUNTABILITY SERIES. 0000002545 00000 n Public Relations Quarterly, 40(4), 41-44. PUBR11 100 Public Relations Principles And Practice. Public could include shareholders, government, consumers, employees and the media. (PR deals with facts, not fiction.) Public Relations Writing Principles In Practice PDF Download. 467 9 JLS 610 PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS Course Code JLS 610 Course Title Principles and Practice of Public Relations Course Developer Ojomo W. Olusegun Content Editor Dr. Adidi O. Uyo Programme Leader Christine I. Ofulue (Ph.D) National Open University of Nigeria Victoria Island Lagos. %PDF-1.4 %���� 0000000016 00000 n <]>> 0000001510 00000 n 7 JLS 732 PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS UNIT 2 FUNCTIONS AND CAREERS RELATIONS OF PUBLIC CONTENTS 1.0 2.0 3.0 4.0 5.0 6.0 7.0 Introduction Objectives Main Content 3.1 Areas of Work of Public Relations Practitioners Conclusion Summary Tutor Marked Assignment References/Further Readings 1.0 INTRODUCTION Public relations … 475 0 obj<>stream Principles And Practice Of Public Relations. Principles,!evolution,!and!professional!practice!of!modern!public!relations.!Concepts! trailer 467 0 obj <> endobj